While crypto markets continue their unpredictable roller coaster ride, Trump Media & Technology Group has jumped headfirst into the digital asset space. The company executed a $105 million deal with Crypto.com to purchase 684.4 million CRO tokens at roughly 15.3 cents each. That’s about 2% of CRO’s circulating supply. Not exactly small potatoes.
The transaction was split evenly between stock and cash. Both the tokens and Trump Media shares are locked up for a while. No quick flipping here.
Half cash, half stock, with lockup periods for both assets — this deal is built for the long haul.
This isn’t some short-term speculation play — at least not officially. The platform plans to leverage liquidity mining rewards to incentivize user engagement.
Truth Social users might soon find themselves earning crypto rewards. The deal aims to integrate CRO tokens into Trump Media’s platforms as part of a rewards system. Users post memes, get tokens. Pretty straightforward. The company also plans to stake these tokens on Crypto.com’s institutional custody platform. Easy passive income.
This initial purchase is just the beginning. Trump Media created a new entity — Trump Media Group CRO Strategy, Inc. — with ambitions to eventually control up to 19% of CRO’s circulating supply. They’re partnering with Crypto.com and Yorkville Acquisition to build a massive $6.4 billion crypto treasury. Go big or go home, right?
The market reacted immediately. CRO’s price surged 66% after the announcement, jumping from $0.16 to $0.27. Trump Media’s stock? Not so much. DJT actually dipped 1.3% to $16.55. Win some, lose some.
This deal happens as the relationship between high-profile media groups and crypto platforms grows closer. The deal has attracted scrutiny from lawmakers concerning potential conflicts of interest given Trump’s political position. The company has also added $2 billion worth of Bitcoin to its balance sheet as part of its diversification strategy. Interesting timing, considering the CEO of Crypto.com attended a White House summit on digital asset policy with Trump administration officials just months ago.
Trump Media clearly sees blockchain as central to its future. With this deal, they’re betting on CRO becoming the utility token powering their digital ecosystem. Only time will tell if this gamble pays off for Truth Social users — or just for the executives making the deals.
