In what might be the corporate world’s biggest gamble, MicroStrategy now holds a staggering 601,550 Bitcoin—worth a mind-blowing $73 billion. The company that once sold boring business intelligence software has transformed itself into the world’s largest public Bitcoin holder. Not exactly subtle.
Their strategy? Ditch cash for digital gold. Since 2020, MicroStrategy has poured a jaw-dropping $42.87 billion into Bitcoin acquisitions, paying an average of $71,268 per coin. Like the mining rewards system, their investment approach aims to capitalize on both newly minted bitcoins and transaction fees. Their latest shopping spree? July 2025: 4,225 BTC for $472.5 million. That’s $111,827 per coin. Pocket change, right?
Abandoning cash for crypto, MicroStrategy’s $42.87 billion Bitcoin gamble redefines corporate treasury management.
The gamble’s paying off—so far. They’re sitting on unrealized gains exceeding $22 billion. Nice work if you can get it. Q2 2025 alone brought paper profits of $14 billion. The stock’s up 45% this year, hitting $445 after their latest Bitcoin buy.
How do they fund this addiction? By printing shares. Lots of them. For their July purchase, they raised $330.9 million from common stock and another $142 million from preferred shares. Senior executive vice president Wei-Ming Shao sold 62,500 shares worth approximately $25.7 million before announcing the new Bitcoin acquisition.
Before that? A casual $4.2 billion stock offering. Their shareholders don’t mind—the strategy increases Bitcoin holdings per share, what they’ve branded as “BTC Yield.”
This yield metric is no joke. They’ve achieved a 13.7% BTC Yield in 2025, adding 88,062 Bitcoin ($10.9 billion) to their stash. While Bitcoin has gained 180% over recent periods, MSTR stock has dramatically outperformed with 650% gains compared to the cryptocurrency.
Last year? Even better: 140,538 new coins worth $13 billion.
MSTR stock has become a leveraged Bitcoin play. When Bitcoin goes up, MSTR often climbs higher. When it crashes… well, let’s not think about that.
The company’s bold approach has made it a benchmark for corporate Bitcoin adoption. Traditional finance experts may call it reckless, but crypto enthusiasts call it visionary.
Love it or hate it, MicroStrategy’s Bitcoin bet has fundamentally changed how the market views corporate treasury strategies. No turning back now.