While tech giants like Meta and Microsoft dive headfirst into the blockchain gaming pool, Google stands firmly on the sidelines. The search behemoth continues to deny any official partnerships or investments in blockchain gaming as of July 2025. No money, no problems? That’s their strategy, apparently.
Despite persistent rumors swirling through tech circles, Google hasn’t put a penny into the sector directly. They’re all about the plumbing—infrastructure and tools—rather than getting their hands dirty with actual games. Google CEO Sundar Pichai has made it clear there are no official partnerships with blockchain gaming companies.
Google’s playing it safe—building the pipes while others play the games.
This stubborn stance comes as the blockchain gaming sector just logged a painful 20% funding decline in Q2 2025. Ouch. The timing has raised eyebrows, though experts insist there’s no connection between Google’s activities and the funding nosedive. Meanwhile, competitors like Sega and Ubisoft are doubling down on their blockchain bets. Talk about a diverging road map. The market’s volatility mirrors the broader NFT market crash of 2022 when sales plummeted over 90%.
Interestingly, Google isn’t completely blockchain-averse. They’ve actually updated Google Play policies to welcome blockchain-based content within apps and games. NFTs? Sure, bring ’em on. They’ve signaled this policy change earlier in the year to accommodate the growing interest in NFTs and tokenized digital assets. They’re even working with Web3 game makers like Mythical Games. The policy shift addresses long-standing distribution headaches for blockchain games on app stores. It’s something, at least.
This change makes blockchain games more accessible to everyday users through Google Play. Developers get broader exposure. Win-win, right? But they’ll still need to play by Google’s rules and pay those fees. No free lunch in Silicon Valley.
The contrast with competitors couldn’t be starker. Epic Games Store has been a blockchain haven for ages. Apple’s still giving blockchain the cold shoulder. Steam only likes blockchain games with strong Web2 elements. And then there’s Meta and Microsoft, throwing cash at metaverse projects like there’s no tomorrow.
Google’s approach? Call it calculated caution. Or maybe they’re just missing the boat entirely. Time will tell which tech giant bet right in this high-stakes game.
